DRAMATICALLY fewer people are reading and buying “The Canberra Times”, with the latest sad figures revealing that readership and circulation of Canberra’s only daily paper continue to plummet.
Continuing falls in its revenue-rich Saturday edition must be concerning its Sydney owners as local management endures another dreadful fall of 13 per cent of its readers and a 5.8 per cent slump in circulation.
Readership figures, measured by Roy Morgan Research, reflect the number of people who read the paper and the Audit Bureau of Circulation’s figures indicate the actual number of copies sold.
The Morgan research has the Saturday “Canberra Times” dropping from 138,000 readers to 120,000 (-13 per cent) for the year to September. Sunday has shed a stunning 16.6 per cent tumbling from 90,000 to 75,000 and Monday to Friday has fallen from an average of 86,000 readers a day to 80,000 (-7 per cent).
In circulation, in the quarter to September, Saturday has slumped from 53,051 to 49,965. Sunday is down 6.4 per cent to 31,308 and the Monday to Friday average has fallen 5.3 per cent to 30,420.
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