The Greatest Movie Ever Sold (M) ★ ★ ★

DOCUMENTARY maker Morgan Spurlock takes a look behind the curtain of the world of advertising in his new film “The Greatest Movie Ever Sold”.

Spurlock investigates the way companies use advertising and different forms of media to sell products. Nothing is sacred, from blockbuster films to billboards plastered on high schools.

Along the way, Spurlock endeavours to prove his point – with varying degrees of success – by getting large companies to bankroll his film in return for product placement and endorsements.

As “The Greatest Movie Ever Sold” unfolds, it becomes clear that a lot can get done with corporate involvement, and Spurlock’s morals as a filmmaker are questioned. Is he simply selling out or buying in?

The execution is clever and Spurlock is a likable guy, but the message becomes lost at times as he tries to cover a lot of ground and gets bogged down in the detail.

“The Greatest Movie Ever Sold” will help explain why, after watching the latest “Transformers” film, you bought a Chevrolet Camaro.

At Greater Union Manuka

Reviewer Cameron Williams has a movie website at popcornjunkie.wordpress.com
Regular film reviewer Dougal Macdonald is on leave

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