AUSTRALIAN women would rather do their own Brazilian than change to cheaper skincare, according to the “Budgeting for Beauty Survey”.

The survey, for adorebeauty.com.au, says that more than 53 per cent of all respondents identified salon treatments as one of the key areas to cut back on before spending on skincare and cosmetics, closely followed by spending on eating out, and large household purchases.

The website’s founder Kate Morris says some of the smaller more personal purchases such as shoes, clothing and chocolate proved more resilient, featuring further down the list.

“Not surprisingly, family remained a high priority, with less than 10 per cent of respondents saying they would consider cutting back spending on their children,” she says.

“When faced with a favourite hairdresser who put their prices up, survey respondents proved stubbornly loyal, with over 56 per cent preparing to go longer between haircuts in order to stay with the same stylist.

“When beauty spending had to be reduced, DIY salon treatments at home won out over downgrading to cheaper brands of skincare and make-up.

“An overwhelming 60 per cent of respondents would do their waxing, nails and hair colour at home, with less than six per cent of people prepared to switch to cheaper brands of haircare, skincare and make-up respectively.”