ACT arts organisations have, from time immemorial, just loved rebranding, and yesterday the Minister for the Arts, Joy Burch, launched the rebranded ACT Community Cultural Inclusion Program.

Yes it’s quite a mouthful, but it serves to cover a range of local creative and inclusive initiatives in contemporary arts and community cultural development funded by the ACT Government. We used to call them Multicultural, Indigenous and arts ability programs, but those terms, it appears, are too easy to comprehend.

Ms Burch described the launch of the program, which is run out of the Belconnen and Tuggeranong Arts Centres, as a celebration of “recent achievements, its new forward program, a fresh image and the creation of a dedicated accessible website combining projects at both centres.”

“The CCIP [yes it already has its own acronym] demonstrates the ACT Government’s commitment to inclusion through community cultural development by funding participation in the arts for those most vulnerable in our community,” the Minister said, also rejoicing in “a new phase of collaboration between the centres – with new branding, an informative and accessible one-stop blog site and some new faces in the program’s team.”

“The blog site, she explained (http://ccinclusion.com) will promote upcoming arts programs and enable individuals and organisations to contact the team for advice or assistance in developing their own community arts projects. All this would allow the Belconnen and Tuggeranong Arts Centres’ inclusion officers to “work together to share ideas, exchange information and develop complementary programming.”

And so on. We trust all this won’t obscure the worthy intent of these program and that it won’t cost the earth in new letterhead.