THE stats are in for the 2014 National Multicultural Festival and they show an increase from $3.2 million last year to more than $5 million injected into the ACT economy this year.
ACT Minister for Multicultural Affairs Joy Burch said the 2014 National Multicultural Festival Spectator Survey, undertaken by the ACT Government, also found that 96 per cent of attendees expressed a high degree of satisfaction with this year’s extravaganza.
A total of 850 spectators and participants were polled at the event, followed by a community phone survey of 1,000 random Canberra residents. Ms Burch said that more than 250,000 people flocked to Civic over the three days of this year’s festival, and enjoyed it.
“A total of 92 per cent said they would most likely attend again in 2015 and 96 per cent would recommend it to a friend.
“More than half of respondents – 57 per cent – nominated food as the element they enjoyed most but the diversity of culture, music and overall entertainment also rated very highly.
“Virtually all spectators – 99 per cent – said they felt safe or very safe during the festival.”
The survey concluded that more than 41,000 interstate and international visitors attended the event in 2014, with an estimated 11,500 crossing the border from Queanbeyan and Jerrabomberra and an estimated additional 10,000 overnight stays in the city from people coming specifically to attend the festival.