CANBERRA’s tourism industry has received a boost with the launch of a new, very beautiful and mobile device friendly website www.visitcanberra.com.au.
VisitCanberra’s Director Ian Hill said the new website is a core part of the organisation’s destination marketing strategy. Visitcanberra.com.au was visited by more than 1.2 million people in 2013, according to Google Analytics.
“This initiative aligns with the ACT Government’s Tourism 2020 Strategy that aims to double the value of tourism to the ACT economy by 2020. Growing the digital capability of the industry is a key plank of the strategy,” he said.