CANBERRA’S best known advertising man Pawl Cubbin has shocked the local media industry by deciding to close his long-time agency Zoo, but only in Canberra.The foundation agency, which spawned successful outposts in Sydney and Singapore, was formed in Canberra 20 years ago.
Cubbin, 57, said the agency’s clients had been advised that that Zoo would close its doors in Kingston on Friday, May 6.
He described the bold decision to close locally as a strategic one that reflected the changing profile of businesses in Canberra, with the progressive demise of mid-sized and large companies, the typical grist to the advertising agency mill.
Despite the Canberra setback, Cubbin said he would concentrate on progressing the Zoo brand, which continues to be successful in other places.
He says he has been finding jobs for his staff over the past couple of months and the closure would not involve administrators.
Nor would he be leaving Canberra, where he has a plethora of other investments and interests, principally in the hospitality industry where he has been especially successful.