CANBERRA’S marketing and advertising world had its very own “Gruen moment” yesterday as three agencies vied for “The Pitch” title.
The election themed “pitch-off” was part of the Canberra Marketing and Communication Forum which is now in its third year.
The agencies – Zoo, Grey and Adcorp – were randomly assigned a party and asked to “do all that it takes to encourage as many votes as possible. Political correctness shouldn’t be expected”.
And who won? Grey Advertising with its pitch for the Greens.
The Canberra Marketing and Communication Forum is a conference event for the ACT’s marketing communication sector.
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