“I LIKE the fact that you can buy a piece of jewellery and it will last through time,” says creator of Lana Design Jewellery, Alana Doyle.

The 28-year-old Canberran has been in the Navy for 8 and a half years and balances her full-time position with an emerging jewellery label.

“I’m really creative and being in the Navy, I really needed a creative outlet,” she tells “CityNews”.

“So, several years ago, I started the detailed planning for an online business I could operate part-time without interfering with my Navy career. It’s been an eye-opener, but an exciting endeavour at the same time.”

Launched just a few months ago, the business is now attracting attention, including by “Cosmopolitan” magazine that will feature some of the jewellery on a model in its September edition. And Alana has been accepted by Scandinavia’s Niiice Jewellery to exclusively carry pieces from its striking contemporary range.

Other than the Niiice range, Alana designs most of the jewellery she sells online, sending her suppliers detailed drawings or a prototype.

She creates necklaces, earrings, bracelets made with freshwater pearls, Sterling silver and semi-precious stones.

“I specialise in jewellery that can be worn every day by women of all ages,” says Alana.

“You can wear one piece or mix and match several to create your own look.”

Alana works with suppliers in China, Hong Kong, India and Thailand.

“I design all the jewellery and send prototypes to the suppliers,” she says.

“The Navy taught me there are no boundaries when you focus your mind, and it taught me that hard work and dedication pays off.”

More information at www.lanadesign.com.au