THE Tradies club has taken over the major sponsorship of the Canberra Capitals women’s basketball team.
Transact, which has been the team’s naming sponsor for 12 years, is moving to a lower level of sponsorship.
“We’re still supporting them,” says Transact spokesman Ivan Slavich, “but no longer as the principal sponsor.”
Transact was recently acquired by Perth-based, national telco iiNet and has been realigning its Canberra presence through cost reviews and redundancies
“The Caps are Canberra’s most successful national franchise and we want to provide them with an assured future – we’re with them for the long haul!” says Tradies CEO Rob Docker.
“The Caps sponsorship is a key plank in The Tradies commitment to sport across the Canberra community, in particular women’s sport,”
The Tradies first became involved as a sponsor with the Canberra Capitals at the beginning of the last season.
He says the partnership will make The Tradies club the social sports hub and home of not only the Canberra Capitals, but also the greater basketball community.
Basketball ACT CEO Tony Jackson hailed the partnership as solidifying the team’s continual profile in the Canberra community and its “strength as the most successful sporting team and that the commercial businesses in Canberra have great confidence in basketball as a sport to partner with and support.”