THE ACT Government has launched a $2.6 million campaign to promote Canberra after this year’s centenary celebrations.
The brand development is the product of a 15-month process, and the full brand is set to be revealed in March 2014.
Chief Minister Katy Gallagher says the brand is a platform to tell all aspects of the Canberra and region story.
“When we started thinking about the lasting legacy from our centenary year, it became clear that we really needed to capitalise on the community and city pride that has emerged over the last 12 months,” she says.
“Early on in the year we got a real sense that people were feeling not only more connected to their city but were feeling really proud to call Canberra their home.
“This is not about just giving Canberra a new logo. Our city ‘brand’ has to be a collective idea – and a collective advocacy – about who we are and what we have to offer – a brand which truly represents what Canberra is all about.”
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