ACTION early bird program to rumble on

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SHANE Rattenbury says the ACTION early bird trial, which rewards commuters who catch a bus before the weekday morning peak period, is being extended by four weeks from Friday 30 May until Friday 27 June 2014.

“The trial commenced on Monday 5 May, offering a $1 early bird fare to MyWay card holders who catch a bus prior to 7:30 am on weekdays,” Shane said.

“Due to the promising results of the trial, including an immediate change in travel behaviour particularly from adult MyWay passengers, the initial four-week trial period has been doubled to eight weeks. The extension will also provide more comprehensive data on passenger behaviour.

“So far during the trial, passenger boardings before 7.30 am have increased on average by 1,500 boardings each week. This increase in passenger numbers includes passengers who have changed travel time as well as new passenger growth.”

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