CANBERRA CBD CEO Jane Easthope says that throughout the month long Christmas in the City celebrations, with a spike in the 12 days prior to Christmas, tens of thousands visitors revelled in the Christmas experience championed by the world record breaking Christmas Tree.
“More than 10,000 visitors participated in the afternoon activities including camel rides, the animal farm, Flip Out and Asthma Foundation Kids Hub,” Jane said.
“There were thousands of visitors to the Santa Claus Lane markets on weekend mornings and 5,000 people at the Christmas concerts on the opening weekend and 130,000 visitors to the night-time activities including the SIDS and Kids ACT Christmas lights tunnel, Night Markets and Taste Canberra markets.
“The estimated contribution to the surrounding trading area was $4.7 million. This was collected via a survey by visitors near the lights display and markets throughout the event.
“Anyone visiting Civic and Braddon in the warmth of summer immediately prior to Christmas appeared to love the vibe. It was obvious that the food and socialising venues within the CBD and in particular alongside Bunda Street, Garema Place and Braddon’s Lonsdale and Elouera Streets and inside the Canberra Centre were bustling.
“Both Canberra CBD Limited and SIDS and Kids ACT were delighted with the financial partnership with the ACT Government to refresh and renew Canberra’s Christmas tree, create the Christmas concerts and expand the event.
“The business of adding to the economic and social health in Canberra’s heart is an important activity for this not-for-profit business.
“The City Walk markets originally from Gorman House, commenced in late September and continued as a part of the Christmas festivities. Every weekend they will continue to delight patrons with multitudes of stalls every Saturday from 10 AM to 4 PM.
“The fun in the City doesn’t dissipate; the much anticipated National Multicultural Festival takes over on the Valentine’s Day weekend in February.”