Your property, their skill, better sale result

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Kim Persson, left, and Sophie McLean… “People don’t have to lift a finger. They don’t have the hassle of managing a renovation – we do it all.”

A mutual passion for property brought best friends and business partners together to launch their innovative local company, Your Property Profits. This is a sponsored post.

A MUTUAL passion for property brought best friends and business partners Kim Persson and Sophie McLean together to launch their innovative local company, Your Property Profits.

Driven by a commitment to helping their clients achieve the best sales results for their property, Sophie says they started their business by asking how they could use their experience and knowledge in home renovation to help people needing to sell their home to move on quickly, without stress or the worry of financial hardship, ultimately ending up with more money in their pockets.

Kim and Sophie noticed there were lots of people desperate to sell their properties, but unable to afford a pre-sale renovation. These people were often selling cheaply to better-resourced property investors. Kim and Sophie believed there was a better way to help  owners get the best prices.

Kim and Sophie wanted to find a way to support people in an ethical and low-risk way for the client, that would ultimately help them move on to a better life.

“We came up with the idea of helping people who don’t have the knowledge, funds or time to renovate into an opportunity for them to renovate without any of the headaches of having to do it themselves. We wanted to allow them to receive the best price for their property,” says Kim.

Your Property Profits has a unique business model, unlike any other company in Australia, in which Kim and Sophie (plus a team of tradespeople, stylists and real estate experts), organise and manage a renovation, style and prepare a home inside and out, ready for sale.

They say they take all the hard work on for their clients and pay for all the up-front costs, confident in their ability to make strategic improvements to a home that will increase the sale result.

Sophie says that their business model is especially attractive to clients as they don’t need to find money upfront for the renovation, as the costs aren’t required until the settlement date.

“We know what sells and how to get the most out of each property,” she says.

Kim says: “We differ from other companies as we only renovate strategically to maximise the money our clients get from the sale of their home.

“We create bespoke, tailor-made solutions for individual needs. We do extensive research and understand what a house needs and what is required in a particular suburb and area, decreasing the risk of overcapitalising.

“For example, one kitchen may need a laminate benchtop, others might need stone. We take down walls, open up houses and renovate the house in regards to the area, the style of the house and budget.

From downsizers, retirees, investors or divorcing couples, Kim and Sophie say their clients do nothing, they pay nothing up front and they walk away with more money in their pockets.

Homes might be outdated, needing repairs, a complete reconfiguration or a big clean up.

“We have a great ‘A’ team,” says Kim whose tradespeople include a builder, joiner, plumber and tiler as well as a stylist and real estate agent to manage the sale.

“We are in it with them and invested in our clients’ success. We are there every step of the way – down to holding their hands at auctions,” says Sophie.

Mother of three, Sonja Vaughan benefitted from Kim and Sophie’s expertise when they renovated Sonja’s home in Dunlop: “My house was well loved but tired and in a state of disrepair. With their amazing organisational skills and exquisite taste they transformed my home, inside and out, into a masterpiece,” she says.

“From day one to the auction day, they managed everything. I simply turned up on the day to reap the rewards. And I couldn’t have asked for a better result,” says Sonja.

Retiree Ian Gordon says he had a productive experience with Your Property Profits when he decided to sell his family home in Griffith.

“I handed the house over to Kim and Sophie and they did absolutely everything, as a result we achieved the sale price that we were hoping for and on top of that the complete investment in the renovations were funded by Your Property Profits. I didn’t have to pay a thing,” he says.   

Kim and Sophie say that Ian and Sonja are only two of their many happy clients, from large deceased estates to smaller-sized apartments.

“Working with us is a ‘no-brainer’ and a ‘win-win’ for all involved. We sell our clients’ homes faster and for maximum profit,” says Kim. 

With five daughters between their two families who have all become close friends, Kim and Sophie are excited that Kim has recently moved her family from Melbourne to Canberra to be involved with the business full time. They offer a free, no-obligation consultation in order for them to see your home and understand the requirements.

“We want to help people have a better life, helping them move on with more money in their pockets,” says Sophie.

Your Property Profits. Call Kim and Sophie on 0411 648908, email or visit


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