Twelve regional NSW local councils across the Alpine, Coastal and Southern Tablelands have joined forces with the ACT Government today to announce the launch of the Canberra Region brand. The name of the Canberra Region was decided by the regional NSW councils

The new Canberra Region taps in to the increasing momentum behind Canberra’s new brand, CBR, as it extends its reach beyond the city, to the entire south NSW region.

The new regional brand will provide an exciting platform upon which local areas can promote their competitive strengths to potential visitors, investors, students, residents and businesses.

ACT Chief Minister Andrew Barr, present at The Q in Queanbeyan for the launch today, said the collaboration would create even more brilliant possibilities for the region.

“The Canberra Region offers a dynamic and diverse range of industries running from the Alpine, through the Tablelands and down to the Coast, contributing to an increasingly influential regional economy,” Andrew said.

“There are few other places in Australia, or indeed the world, where you can spend the morning skiing in the mountains and dine on oysters by the ocean in the evening.

The local councils involved include Bombala, Boorowa, Cooma-Monaro, Eurobodalla, Goulburn-Mulwaree, Harden, Palerang, Queanbeyan, Snowy river, Upper Lachlan, Yass Valley and Young.

Collectively with the ACT Government, they form the Canberra Region Joint Organisation (CBRJO).

The CBRJO will work with stakeholders to enhance economic development opportunities with the Canberra Region brand.

Councillor John Shaw, Chair CBRJO, said that all regional councils, along with the ACT, would greatly benefit from the new partnership.

“The Canberra Region will be strengthened by the economic development partnerships between the 12 local councils and the ACT Government,” John said.

All members of the community can visit canberraregion.org.au to learn more about this exciting collaboration. The Canberra Region brand will adopt the use of the CBR logo, which will be integrated into the existing logos already used by local councils

Working together, the Canberra Region is confident, bold and ready to embrace the future and the numerous opportunities this collaboration will present.