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Creative showcase of local women in business

Raffy Sgroi, centre, with Davina Brown of Flame Fitness, left, and Melanie Greenhalgh of Collective Wisdom and Coaching.

“The Women in Business Showcase was a resounding success, drawing entrepreneurs from various industries, from artisan patisseries to handmade wellness products,” says organiser RAFFY SGROI.

Zest Canberra’s commitment to supporting women in business was on full display during the recent Women in Business Showcase hosted by HerZest, says Sage Advice managing director Raffy Sgroi.

The June 1 event provided a platform for more than 25 talented women entrepreneurs to showcase their services and products, fostering connections and future collaborations.

“The Women in Business Showcase was a resounding success, drawing entrepreneurs from various industries, from artisan patisseries to handmade wellness products,” says Raffy. 

“Attendees had the opportunity to network, explore new business opportunities, and support local female-led ventures.

“Amongst the women entrepreneurs, we had two young women, Agatha Sgroi and Sienna Orrell, showcasing their handmade products. 

“Their participation underscores Zest Canberra’s commitment to empowering future generations of leaders and fostering entrepreneurship from a young age.”

One of the highlights of the event was the insightful panel discussions featuring entrepreneurs, including representatives from prominent innovation brands such as LifaLab and The Seed Cycle, she says. 

“These panels provided invaluable insights into the challenges and opportunities facing women in business, inspiring attendees with their stories of resilience and success,” says Raffy.

Behind the scenes, the Women in Business Showcase was organised and presented by Raffy Sgroi, founder and director of Car Mechanical Services, Sage Business Coaching and Zest; Davina Brown, co-founder of the successful Flame Fitness; and Melanie Greenhalgh, founder of Collective Wisdom coaching. These three leaders share a common goal of lifting local talent and strengthening the micro and small-business scene in Canberra.

Raffy says HerZest, is a soft landing space for women in business to connect, learn, and grow. It plays a pivotal role in empowering female entrepreneurs by providing a supportive community and valuable resources. HerZest aims to create a more inclusive and vibrant business ecosystem where women can thrive.

“As Zest Canberra remains dedicated to championing the voices of women in business, events such as the Women in Business Showcase serve as a testament to the power of collaboration and collective empowerment,” she says.

“Through initiatives like HerZest, we strive to create a more equitable and prosperous future for all entrepreneurs in our community.

“Join us in celebrating the achievements of women in business and supporting their continued success. Together, we can build a brighter and more inclusive business landscape for generations to come.”

For more information about Sage Advice Canberra, Zest Canberra, and Her Zest Canberra, visit their official websites and social media pages on Facebook: Sage Advice Canberra, Her Zest Canberra, and Zest Canberra.

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