ACTEW Water is changing its name to Icon Water.

John Knox, Managing Director of ACTEW Water said that the new brand draws on the contributions that their organisation has made to the lives of Canberrans and the region over the last nearly 100 years.

“There are aren’t too many Canberrans that would not agree that we provide some of the best quality water in Australia with satisfaction rates up at 95% last year (ABS),” John said.

The entire brand with a new look and feel will begin to roll out in the next few months and the community will be provided with further information on what the changes will mean for them.

The decision to rebrand has been made for a number of reasons including continual confusion between ACTEW Water and ActewAGL and that the name ACTEW is also no longer strictly relevant to what they do and who they are as a business.

“Importantly, this rebranding process has provided us the opportunity to refocus the organisation for the next 100 years, ensuring we are a relevant, focused and trusted water and sewerage utility for the region,” John concluded.