News location:

Canberra Today 4°/9° | Sunday, April 28, 2024 | Digital Edition | Crossword & Sudoku

Put hip replacements before rebranding, say Libs

The $1.6 million being spent to rebrand Canberra Health Services would have paid for 60 hip replacements, 400 cataract operations or 600 MRIs, say the Canberra Liberals.

In calling on the health minister to explain how the new logo will address systemic culture issues within Canberra Hospital, opposition health spokesperson Leanne Castley said recently released culture surveys revealed that staff trust in leaders within Canberra’s public health system had declined with only one third of staff having “high trust” in its executive team.

“This new logo will do nothing to fix these alarming underlying cultural issues,” she said.

“The rationale that CHS had a ‘brand identity crisis’ and a rebrand would lift consumer perceptions and satisfaction along with CHS’ ability to attract high-quality staff is hard to believe and I don’t think this rebrand exercise at a cost of $1.6 million will achieve that.”

 

Who can be trusted?

In a world of spin and confusion, there’s never been a more important time to support independent journalism in Canberra.

If you trust our work online and want to enforce the power of independent voices, I invite you to make a small contribution.

Every dollar of support is invested back into our journalism to help keep citynews.com.au strong and free.

Become a supporter

Thank you,

Ian Meikle, editor

Share this

One Response to Put hip replacements before rebranding, say Libs

rogsmith2002 says: 22 March 2024 at 12:32 pm

Leaving the brand as “Calvary Hospital” (without takeover) and “Canberra Hospital” would have had a more beneficial financial and public confidence effect through the loss of staff and continuing slip in waiting times. $1.6 million on rebranding is outrageous from the already starved health budget.
Roger Smith
Acton

Reply

Leave a Reply

Related Posts

Follow us on Instagram @canberracitynews