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Canberra Today 3°/7° | Monday, May 20, 2024 | Digital Edition | Crossword & Sudoku

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Unlocking access to the power of cold therapy

The PrimalTub – a game-changing innovation set to democratise the accessibility of ice baths.

In a bustling world where the demands of physical, mental, and emotional well-being are ever-increasing, one Australian entrepreneur has devised a groundbreaking solution to unlock the transformative power of cold therapy.

Meet Primal Ice, the visionary company behind the PrimalTub – a game-changing innovation set to democratise the accessibility of ice baths across the continent.

Founder and CEO of Primal Ice Sam Barnett says: “I was filling up a wheelie bin with bags of ice, which worked, but it wasn’t a practical solution for me to be able to get the benefits of cold exposure every day.”

Determined to find a solution, Barnett dedicated years to research and development, culminating in the birth of the PrimalTub.

The PrimalTub represents the convergence of performance, affordability and convenience. Equipped with a cutting-edge chiller system, Sam says the PrimalTub ensures that water remains ice-cold at the desired temperature round the clock, eliminating the hassle of constantly replenishing ice.

Moreover, with its 20-micron filtration system, users can indulge in pure, clean water without the need for frequent changes.

Sam says that at the heart of Primal Ice’s mission is accessibility. With prices starting from $1750, the PrimalTub offers an unmatched combination of quality and affordability.

Sam says: “The Primal Chiller offers a sleek, compact design with a simple one-time setup, which takes only 10 minutes. It’s made from high-quality materials and offers the exact same functionality as units costing up to four times as much.”

“What sets Primal Ice apart is its commitment to practicality,” says Sam.

“The PrimalTub’s portable nature allows users to integrate cold therapy seamlessly into their daily routines. Whether at home or on the go, individuals can experience the rejuvenating benefits of cold exposure without any professional tools or complicated installations.

“Furthermore, Primal Ice prioritises sustainability and cost-effectiveness. By utilising the same technology and compressor found in household refrigerators, the Primal Chiller ensures minimal energy consumption, translating to an average daily expenditure of $0.5 to $1.5 – a fraction of the cost of purchasing bags of ice.

“With its versatility, affordability and unparalleled performance, Primal Ice is poised to revolutionise the landscape of recovery and performance enhancement.

 “When you’ve got a setup like this, there’s never a good excuse not to.” 

And users agree: “Starting my day with a cold plunge has been an absolute game changer, the boost in energy makes a massive difference to my performance throughout the day. Stoked with my Primal Pod and Primal Chiller from Primal Ice!” says Tom B, high performance athlete and gym owner.

primalice.com.au

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