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Why future cars will be like ‘smartphones on wheels’

Future car buyers may be checking software and screens ahead of engines and performance. Photo: Genesis Images

By Jennifer Dudley-Nicholson in Brisbane

Car buyers of the future may not kick tyres and rev engines as much as they count touchscreens and test AI assistants.

Software is set to become the dominant deciding factor in vehicle purchases in the coming years, both for autonomous driving features and in-car entertainment, automotive experts say.

But the change may put traditional vehicle brands at a disadvantage, they warn, prompting more motorists to test-drive an electric car from an unknown manufacturer.

The predictions follow the rise of some lesser-known brands in Australia such as BYD and GWM, and as several Chinese brands prepare to launch electric vehicles in Australia such as Zeekr and Geely Auto.

The automotive market had already begun to transform as consumers demanded more infotainment options, advanced assistive driving features, and better connectivity in cars, Thoughtworks software-defined vehicles head Michael Fait told AAP.

Their demands, he said, placed particular pressure on legacy vehicle manufacturers such as Toyota, Mercedes and Volvo, which had long focused on mechanical superiority rather than software development.

“It used to be that hardware brought innovation to a car – if you had a faster engine, you could drive faster,” he said.

“Now software becomes the main differentiator for the experience you have with the car.”

Software powered by neural networks was already supporting advanced driving features such as lane guidance and assistive cruise control, and more cars were adding hi-tech extras such as passenger and rear seat screens and advanced voice assistants, Mr Fait said.

More motorists also expected vehicle software to be updated regularly and over the internet, he said, which was a foreign concept to traditional car makers and had given emerging electric car brands an advantage.

“Right now we have companies, especially in China, which don’t have the organisational legacy, which don’t (face) the complexity of building a combustion engine, and they can really focus on building great software and producing cars very cheaply,” he said.

“It will be hard, without partnerships, for European (manufacturers) to compete.”

Of the new cars sold in Australia during the first half of 2024, 15 per cent were imported from China, according to the Federal Chamber of Automotive Industries, though brands including BYD, MG and GWM were growing in popularity.

More Chinese electric vehicle manufacturers are expected to launch vehicles in Australia over the next year, including XPeng, Geely Auto, Zeekr and GAC Motor.

Some emerging car brands were acquiring software companies or partnering with technology brands to enhance their vehicle offerings, Swinburne University future urban mobility professor Hussein Dia said.

BYD, for example, joined with Nvidia to add artificial intelligence technology to its vehicle software.

“The vehicle of the future will be like a smartphone on wheels,” Professor Dia said.

“You can imagine once you have smart devices in the car, whether that involves advanced chips or computer systems, there is nothing to stop generative AI add-ons coming in to advance the driving or riding experience.”

But Mr Fait said automotive developers would need to apply artificial intelligence carefully in vehicles and ensure driver oversight, just as safety regulators insist vehicles retain some physical controls.

“We don’t want a car just to act on its own or act without confirmation because the potential for harmful things is just too big,” he said.

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One Response to Why future cars will be like ‘smartphones on wheels’

David says: 5 August 2024 at 2:19 am

That’s all very well but the way the current idiotic road rules are heading they will extend P of any colour to 5 years and drivers will need to wear really dark sunglasses so they don’t get distracted by anything inside or outside the car. Having P platers not using the most up to date and affordable navigation system which includes speed alerts and traffic warnings, namely Apple Car/Andriod Auto, is actually making them more dangerous on the roads. For some reason it is better for new drivers to drive around with paper maps in their laps/seat beside them or someone in the backseat yelling directions. We already have cars that start using peoples phones yet legally the car isn’t allowed to be connected to the car if you’re on your P’s. So P palters will be barred from driving the latest safest cars ? It’s time the road rules and the learner education system was updated to include testing new drivers using all the features of systems like Apple Car Play/AI and allow new road users to take advantage of all the new safety features from the start. Making it harder for people who are going to do stupid things may stop some but it also makes the ones you cannot stop more dangerous to themselves and others. No net gain. Look at where the road toll is heading and ask yourself if the current focus is doing any good. When you drive around you want to know where the police are. Not because of avoiding speeding but the traffic is most dangerous in areas where the police area. Either people suddenly braking when they see a hidden police car or speeding up to make up the time lost around a speed trap.

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