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Australia remains wishlist for Amazon drone deliveries

David Carbon says Amazon’s new drone has given the company greater confidence to expand.

By Jennifer Dudley-Nicholson in Seattle

THE world’s largest online retailer is ramping up its drone program, with Amazon revealing plans to fly goods to suburban backyards in America, the UK and Italy.

And the Australian aerospace veteran in charge of its drone program says he is committed to seeing flying deliveries expand Down Under, even though they are yet to be added to the company’s launch schedule.

Google offshoot Wing closed its Canberra operations this year.

Amazon’s growing drone delivery plans comes as Google ramps up its own, flying coffee, food and grocery deliveries in Queensland, and as the Civil Aviation and Safety Authority starts consultation on relaxing some Australian drone restrictions.

Amazon announced growing plans for drones at its Delivering the Future event in Seattle, where Prime Air vice-president David Carbon revealed six months of testing its new model, the Mark 30, had given the company greater confidence to expand.

“This autonomous, electric masterpiece of technology will deliver packages about the size of a shoebox, weighing five pounds (2.25kg) or less to our customers in under 60 minutes,” he said.

“While the size and weight might sound small … it represents the vast percentage of what our customers want in under two hours.”

Mr Carbon, originally from Broadmeadows in Victoria, said the new drone model was 40 per cent quieter than the one it replaced and was equipped with “sense and avoid technology” which could detect unexpected obstacles such as pets, vehicles and trees “100 per cent of the time”.

The technology had allowed the drones to land goods in smaller backyards and deliver to apartment buildings, he said, and would let Amazon bring drone services to more markets.

“By the end of next year, we’ll be using the Mark 30 to launch deliveries from a third US location and we’ll be opening premier sites in Italy and the UK,” Mr Carbon told AAP.

“We don’t have a specific answer about when we get to Australia, but our intention is to take it to all the environments where we have customers and Australia is one of those.

“I don’t intend to be exiting this job until we do bring this around the world and Australia is definitely part of our plans.”

Mr Carbon said Amazon was still targeting 500 million drone deliveries a year by 2030 with safety “magnitudes higher than driving to the store”.

Google offshoot Wing is also testing drone deliveries in two US states and in Australia, where it closed its Canberra operations this year but expanded drone flights in the suburbs of Logan and Ipswich in Queensland.

The service, which has paired with DoorDash, delivers drinks, meals, medication and grocery items to customers in 17 suburbs.

Australian regulator CASA also opened new discussions about drone rules this week, inviting pilots to have their say on remote operation, particularly in regional areas.

 Jennifer Dudley-Nicholson travelled to the US as a guest of Amazon.

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3 Responses to Australia remains wishlist for Amazon drone deliveries

Palmerston's Winged Lament says: 20 October 2023 at 3:54 pm

Oh dear. Can we inject some reality into this.

Wing’s strategy from the beginning was to beta test the delivery system on a compliant population using low weight products. It was dressed up to be funky, and edgy and progressive but was really quite annoying and intrusive for the majority of the non-user population. It in the ACT failed when the product variety changed to supermarket product and with a weight restriction of 1kg, meant a car journey for a range of products became a viable alternative.

There were also environmental (birds) and safety issues (weather and crashes).

The Helsinki experiment failed due to lack of customer take up.

The Logan and Ipswich flying environment is more complex with overhead wires and a busy urban terrain. It also has a customer base who is more sympathetic to fast food. It also has higher levels of base level noise than Gungahlin.

The real market for Wing and Google has always been parcel deliveries with the small payload being the greatest challenge. With the ability to deliver heavier packages, Wing can start competing with the postal and delivery companies.

But the legal issues surrounding the use of air space between 0 and 400m remains difficult and differs from country to country. Wing’s approach has been one of seeking a permissive local authority to commence operations and then push the grey areas to define operating boundaries.

The ACT was a market experiment. We failed because we were not willing to accept the noise and did not accept the hype.

Watch this (air) space!

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Curious Canberran says: 21 October 2023 at 2:48 pm

Well said Palmerston’s Winged Lament.
The ‘proof of concept’ was achieved a long time ago that deliveries can be accomplished with drones.
However, to have a viable business – you need to turn a profit.
The cost of a drone delivery may be a on-off that some people might pay just for the experience.
But there won’t be enough on-going business to support drones flying around all day with deliveries.
So I wouldn’t even lose a moments sleep on this fantasy becoming a reality – particularly here in little ‘ol Canberra.

I appreciate the disclosure that “Jennifer Dudley-Nicholson travelled to the US as a guest of Amazon.”

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Palmerston's Winged Lament says: 11 August 2024 at 8:21 am

We have now been studied! Take the time to read the paper “Resisting technological inevitability: Google Wing’s delivery drones and the fight for our skies” (https://elsevier-ssrn-document-store-prod.s3.amazonaws.com/2024/7/5/4866385.pdf?response-content-disposition=inline&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEGwaCXVzLWVhc3QtMSJHMEUCIDSVQPXb8a8Jsg%2FnAX70CqebTAt21IyIrMaXpPd2BN4kAiEAyo85LkmPKO1qRodrIWHPKdxuIwAHTfxAX3WVOjWneaAqvgUIZRAEGgwzMDg0NzUzMDEyNTciDNatSGGaHpDbUoRdCyqbBfk7irGzAPouB7mxwdRHR1nPEXX8jw4CkiLO0sa7Ok3rDlRc7VrWkh7W7yVJKau87z6GzJMjQSnHoMaLejz%2BdisNbu7O7DZiflOuGwz4EbKLxAgwIbshaW3oYn1kImHXlIhB%2Fnw%2FmcCmH783fm4la99BhcPxYwM%2BkxRZhO8seE6hefTTT%2F9AyzRfQJn1xGHnbTqJBKxDg18%2FDgLhWoQKNOBpeVtycT5985g0VOZdWe4gDrZ%2FLF0fQQbxMnnmnbTVbFeAp5SaBE6R4qNRZ7CIy8hJkBSVNKoL3UehVdyBlqaDT5j8WxajjdLLFHzpHq7pJ3TkYEoe0bJX8n2cAIbx81SvnWMavF2o5JVXqRKv0nE82yfMrdR8M2eV3Ejxq%2BkXbFJvnmSbnzdAPqmdbN81zcdQLgFV%2BINANQIey%2FEUhjoWL58PS75NR%2Ftizupf9f%2FcXsH7BhBGHiq18rSwWLnriZ0U%2FXRBM5epqIl7PDSWfqci0MITVYe4oB4%2FKEnGgorIYaO9yZo8ipI3MHoKPj6qJdcq7HvmyRTcNNS5W%2BWto16XJ%2FOGDM7KzkAfiGAxCxPU9DbuZszmoAdTNbBldwnoxwCJsBMvP8KJrEX9vJBhbkUdWJBaSiRtHJYgIUVoZNY3h8vFv%2B8pTp3KmMiAIFqeEV4TmSEd6Fg14qlRsQ4zFke1Wy45uBlzgGTO88iSgBTQTjLFcHXTpvF%2B2ZE9iw%2FPacFbIKOQK%2FL00eq2R1ZFHMrlgO3Rrmqq9KzxU3m%2BCSvCW6KCEkBBha5cTHQhRIHbrrOrSGceC5FkstREQIlLyH2YLu7lAUApnoA3D7v6U0dju8aenohJtwDt0%2F8DHgMOG1vzJSSEEtzIQWyoWwwvcUtNhcTxYL15S660zUEw8IzftQY6sQF5zodahV8dL9tZxAmGVqZXl3oinUnz4kmXH4zxqam%2BZAw4eGvR4P4BdYSG7YIYx9HLOj5um7hdnLTwCNpMjq1UXs4PwghJlifXtz4iOdfHMQK67%2BrVdHDqF98PoAJr%2BDpmLpnyqgmAKCd1%2BA65klcNSvLSK%2BTJecGrkQv2azFtFb%2BDQOfxy1u9CQiiuII9b3wNazwICPzI%2FX%2B4459Oc7d%2BAg05HbkX%2BUHveMTFPrMr0cM%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20240810T212539Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAUPUUPRWE3D66RQ4O%2F20240810%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=64d784fb08cd821d9d649932016d38ecaa5d9f38691f712fab9769e3dbdf27fe)

Highlights Wing’s exploitation of legal grey areas and weak government. Hence their move to Logan and Melbourne after resistance in the ACT (although it appears testing continues from Mitchell on an ad hoc basis). Note their Helsinki experiment is never, ever mentioned.

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