THE Australian Dance Party has launched its campaign to “Move to Zero”.
Minister for Climate Change and Sustainability Shane Rattenbury launched the venture at the Nishi building last night (August 2), where the Dance Party gave a short performance and the series of micro-videos was screened.
Supported by a $20,000 grant from the ACT government, the ADP has collaborated with individuals in the science community, arts organisations and business to make the short, fun videos urging ACT residents to make change and “Move to Zero”, to reduce emissions.
They have drawn on research from CSIRO and ANU along with community surveys to gauge current needs, understandings and behaviour of local residents.
“The arts have a vital role to play in the effective communication of messages,” says Australian Dance Party leader Alison Plevey, who encourages Canberrans to consider and share the question “What’s your move?”
Screencraft produced the micro-videos which will be released over the coming weeks via the Australian Dance Party website (australiandance.party) and on Facebook (facebook.com/australiandanceparty) and Instagram (australiandanceparty).
The Party hopes the videos will go viral in reaching audiences and says people will be able to share their emission-reducing actions or even their own “Move to Zero” dances using the hashtag #movetozero.